On today's episode of All in the Industry®, Shari Bayer is joined by Dale DeGroff, AKA King Cocktail, who is credited with reviving bartending as a profession and setting off a cocktail explosion that continues to transform the industry. Dale is a founding partner of the award-winning Beverage Alcohol Resource (BAR), a partnership of six of the world's leading spirits and cocktails authorities who provide training and credentialing in distilled spirits and mixology. His Industry awards include the 2009 James Beard Wine & Spirits Professional Award, the 2009 Lifetime Achievement Award from Nightclub & Bar Magazine, 2008 Tales of the Cocktail Lifetime Achievement Award, and the 2007 Cheers Beverage Industry Innovator of the Year with his partners, for Beverage Alcohol Resource. Dale is the author two bestselling cocktail books: The Essential Cocktail (Random House), winner of the 2009 Tales of the Cocktail Spirit Awards, and The Craft of the Cocktail (Random House), winner of the 2002 IACP Julia Child Award.  He just debuted his latest book, The New Craft of the Cocktail, Everything You Need to Know to Think Like a Master Mixologist (Random House). He is also the founding President of The Museum of the American Cocktail, located in the Southern Food & Beverage Institute in New Orleans. In addition, today's show features Shari's PR tip; Industry News discussion; and Solo Dining experience at Luke's Lobster, Brooklyn Bridge Park, Brooklyn, NYC. Listen at Heritage Radio Network; subscribe/rate/review our show at iTunes, Stitcher or Spotify. Follow us @allindustry. Thanks for being a part of All in the Industry®. Stay safe and well. Image courtesy of Dale DeGroff.Heritage Radio Network is a listener supported nonprofit podcast network. Support All in the Industry by becoming a member!All in the Industry is Powered by Simplecast.