It's one of the most common questions I get:
"I love the idea of Bid Caps, but every time I try to use them, they just don't spend as much as I want them to. How come?"
There are a lot of potential answers, and today on the show, I've got 7 of them for you.
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EPISODE HIGHLIGHTS

[00:02:40] Bid caps are spending just not as much as you'd want.
[00:05:37] Your perfomance isnt good enough.
[00:08:05] Bid caps set too low. 
[00:12:10] Optimization & attribution settings wrong.
[00:17:20] Not generating enough conversions relative to your spend.
[00:19:52] Using your bid caps at the "bottom" of your auto bids.
[00:22:46] Less available options at your price today.

EPISODE SPONSOR
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PREVIOUS EPISODE MENTIONED:

"The Hidden Place Your Business Is Losing TONS Of Money" (Apple, Spotify)

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EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means