In a straightforward, tactical advice episode, I make the argument that more ecom stores should consider using quizzes as a core part of their customer acquisition funnels.
Quizzes are fun, engaging, yield loads of customer data, capture email & SMS info at massive rates, and maybe most crucially, are highly effective at guiding customers to the exact right product for them.
What's not to love?
SUBSCRIBE ON YOUTUBE
The Andrew Faris Podcast is now available on ⁠⁠⁠YouTube⁠⁠⁠ at www.youtube.com/@andrewfarispodcast.
EPISODE HIGHLIGHTS

[00:00:09] Using quizzes for customer engagement.
[00:08:09] Quiz as a fun and effective shopping experience
[00:09:23] Quiz as landing page alternative.
[00:18:12] Quizzes improve customer engagement.
[00:19:40] Start with Octane AI.

EPISODE SPONSOR
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RESOURCES REFERENCED IN THIS EPISODE

OctaneAI Shopify Quiz Builder
"You Have To Bridge The Digital Gap" AFP episode (Apple, Spotify)
Bambu Earth Quiz

FOLLOW UP WITH ANDREW

Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means