It's the most obvious thing about selling products on the Internet. It's also one of the easiest things to forget. And being conscience of it is the bedrock of great digital communication.
What am I talking about?
I'm talking about what I call the "digital gap" between your customers and your products. Put simply, it's the fact that your customers can't actually touch, smell, taste, or even REALLY see or hear your products. Just like a Zoom call can't fully replace an in-person conversation, an image or video can't fully replace a customer's experience of your product.
In this solo episode, I explain how learning to communicate in a way that bridges the digital gap is right at the center of great, profitable online marketing.
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FOLLOW UP WITH ANDREW
Follow Andrew on Twitter: ⁠@andrewjfaris⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠www.ajfgrowth.com⁠
EPISODE MUSIC
Music Intro: "⁠Tell Me Mama⁠" by The Devious Means
Music Outro: "⁠Rusty Little Scissors⁠" by The Devious Means