19 min listen
Building Brand Power in Your Category, with Mike Friedberg, Director Of Ecommerce at Hinkley
Building Brand Power in Your Category, with Mike Friedberg, Director Of Ecommerce at Hinkley
ratings:
Length:
31 minutes
Released:
May 22, 2023
Format:
Podcast episode
Description
Hinkley is a family-owned, premium decorative lighting company being run by its 4th generation. To win in their category, they have invested not only in best in class product and lifestyle photography, but also in a super thoughtful and ambitious digital shelf presence paired with sterling consumer care. These investments help earn their premium, and Hinkley’s longer term north star is to build brand awareness in a category that feels often brandless. Mike Friedberg, Director Of Ecommerce at Hinkley, joins the podcast to outline their overall omnichannel and digital strategies on the way transforming the consumers’ relationship with Hinkley as they find the statement pieces that transform their home.
Released:
May 22, 2023
Format:
Podcast episode
Titles in the series (100)
The Marketplace Explosion: Seems like these days, everyone is starting a marketplace. Does a brand choose to play or not? Rob and Peter discuss the onslaught of marketplaces and the need to prepare for an ever-increasing array of places to show and sell direct. by Unpacking the Digital Shelf