24 min listen
How black cab drivers memorise every road in London
FromNudge
ratings:
Length:
36 minutes
Released:
May 8, 2023
Format:
Podcast episode
Description
London black cab drivers memorise (almost) every road in the city. I wanted to know how.
Today, I interview one of London’s most well-known black cabbies, Tom the Taxi Driver. He explains how he memorised 25,000 roads in London sharing the memory tactics he used. We go into the science of memory, how taxi drivers literally have a bigger brain, and I attempt to memorise every capital in the world.
Tom’s YouTube Channel: https://www.youtube.com/@TomtheTaxiDriver
Full video of my attempt to name all 202 capitals: https://youtu.be/IAsyqI22m4g
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take my marketing course: https://science-of-marketing.teachable.com/
Today, I interview one of London’s most well-known black cabbies, Tom the Taxi Driver. He explains how he memorised 25,000 roads in London sharing the memory tactics he used. We go into the science of memory, how taxi drivers literally have a bigger brain, and I attempt to memorise every capital in the world.
Tom’s YouTube Channel: https://www.youtube.com/@TomtheTaxiDriver
Full video of my attempt to name all 202 capitals: https://youtu.be/IAsyqI22m4g
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Take my marketing course: https://science-of-marketing.teachable.com/
Released:
May 8, 2023
Format:
Podcast episode
Titles in the series (100)
#3: Why marketers want to know your habits: <p>Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life events encourage purchases, why those aged 49 are more likely to run a marathon and how Sainsbury’s used habitual marketing to generate billions in revenue.</p> <p>Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X </p> <p>Sign up to the mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge