Look. If Nik and Moiz get the chance to mention Ryan Reynolds, they’re gonna do it. Can you blame them?  What’s the secret sauce to celebrity brand success? Turns out Selena Gomez knows—, and it has a thing or two to do with content, direct involvement, and authenticity. Plus, what happens when a celebrity sells their brand *cough* Mr. Reynolds *cough*? Then, the boys break down the reasons why luxury beauty brand, Aesop, is crushing it and why typing in a credit expiration date is officially better than scrolling for one.   0:00 What We’ve Been Up To3:17 Creator Brands8:05 The Beauty of “Rare Beauty”15:46 Why Just Having a Celebrity Brand Isn’t Enough22:26 What Happens When a Celebrity Sells Their Brand?28:50 The Case for Mr. Beast and Why Celebrity Brands Work32:17 Why Aesop is Crushing It49:46 Stripe Annual Letter1:06:52 Contact Us This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik:Twitter: twitter.com/mrsharma Follow Moiz:Twitter: twitter.com/moizali