20 min listen
#183 - Chris Bernard, Mindright: How to partner your DTC brand with celebrities
#183 - Chris Bernard, Mindright: How to partner your DTC brand with celebrities
ratings:
Length:
35 minutes
Released:
Mar 31, 2022
Format:
Podcast episode
Description
Chris Bernard AKA “Bernie” joins Blaine and Ramon to discuss Mindright and working with Rob Dyrdek, learning from previous business mistakes of growing too fast, the importance of building your brand’s community before utilizing celebrity ambassadors, how TikTok is helping Mindright grow, and more. Buff Bake 2:07 -3:03Story behind Mindright 6:44 - 10:12Pitching to Rob Dyrdek 11:03 - 14:12Celebrity investors 16:35 - 17:33Leveraging celebrity investors 18:19 - 19:42Getting into retail 22:31 - 24:01Brand ambassadors and influencers 24:34 - 26:27Building the team 30:14 - 32:15 This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Chris Bernard- CEO of Mindright Ramon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel
Released:
Mar 31, 2022
Format:
Podcast episode
Titles in the series (100)
KOLs Rule Influencer Marketing in China: Here's Why: In this episode, Jay and Ramon discuss KOLs, more commonly known as key opinion leaders. KOLs have become increasingly important in China due to a distrust of advertising from brands. We’ll discuss KOLs play an important role in influencer marketing in China along with exploring China’s $17 billion influencer marketing industry. by DTC POD: How The Best Brands Are Built