27 min listen
18. What will the future insights organisation look like?
FromFuture Proof
ratings:
Length:
29 minutes
Released:
Apr 25, 2022
Format:
Podcast episode
Description
Stephan Gans joins us to talk about Insights Transformation and how Consumer Insights can best organize to drive business value. Stephan Gans is the SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, one of the world’s largest and best-known FMCG companies. He’s been in the business of understanding and predicting consumer behaviour for some time and leads the ongoing transformation of his function at PepsiCo. Stephan join’s Kantar’s Mark Visser and Professor Andrew Stephen to discuss the future of Insights organisations and the need for re-imagining the Insights function in these disruptive times.
Released:
Apr 25, 2022
Format:
Podcast episode
Titles in the series (100)
3. Can brands use technology to become more ‘human’?: Future Proof Marketing Podcast from Kantar & Saïd Business School, Oxford University by Future Proof