Most SMBs don’t understand the importance of the packing process. They might have a very serialized pick, pack, and ship process and might pack one order at a time. As companies mature, they gain efficiencies by decoupling the process steps and optimizing them individually. Packing is one step that is often ignored. Most SMB companies might simply send the order from their eComm or ERP to print the shipping label using the order or pick list, skipping the packing step. So not only having a good packing step is necessary, but there are several technologies available that can help you optimize the packing step by doing the math for you for the ideal packaging configuration, saving freight costs and losses due to misconfigured packaging.In today's episode, our guest, James Malley, shares his insights on the importance of the packing step of the pick, pack, ship process. He also talks about the importance of having good product dimensions and packaging data that can help to streamline the packing process. Finally, he discusses several other nuances of the packaging process and how other companies are taking advantage of advancements in packaging technologies.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.