27 min listen
Fresh Consumer Digital Shelf Insights, with Cara Wood, Head of Brand Journalism at Salsify
Fresh Consumer Digital Shelf Insights, with Cara Wood, Head of Brand Journalism at Salsify
ratings:
Length:
29 minutes
Released:
Feb 27, 2023
Format:
Podcast episode
Description
For 8 years Cara Wood, Salsify’s head of Brand Journalism has surveyed consumers across a growing list of countries to identify the shifting trends of consumer behavior on the digital shelf. 2022 was a year of shift from pandemic to inflation and recessionary fears. The results of the latest survey are now in, and Cara joined the podcast to lay out the chief takeaways, and what steps brands might take to drive discovery, conversion and loyalty based on how consumers are shopping today.
Released:
Feb 27, 2023
Format:
Podcast episode
Titles in the series (100)
Those Darn B2B Millennial Buyers and Their Questions: Interview with Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity: Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity, talks about how manufacturers must adapt to the new digital B2B buyer’s journey by Unpacking the Digital Shelf