In this week’s episode of the SIMPLE brand podcast, I talk with Brittany Hodak, author of Creating Superfans: How to Turn Customers Into Lifelong Advocates.Brittany was on the SIMPLE brand podcast back in episode 67. This time she’s back to discuss her new book, Creating Superfans. You want to deliver experiences that convert your customers into devoted superfans — repeat customers who evangelize and advocate for your brand to others without you even having to ask. Brittany and I discuss her lessons on how to do just that.Some of the topics we discuss include:The definition of a superfan and why you should careHow apathy in your customers is a major concernBrittany’s SUPER Model that helps you craft experiences that create superfansHow every employee on your team is really in the Experience departmentWhy your competition is more than just your direct competitionThe right ways to exceed customers’ expectationsIf you want your customers to have a superfan experience, you need to deliver that superfan experience to your employeesRESOURCES FROM THIS EPISODE:Brittany’s websiteBrittany’s book - Creating Superfans: How to Turn Your Customers Into Lifelong AdvocatesBrittany’s Creating Superfans playlist (100+ songs sprinkled throughout the book)SIMPLE brand #67: Brittany Hodak - How to Turn Your Customers Into Superfans