In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Len Herstein, author of Be Vigilant: Strategies to Stop Complacency, Improve Performance, and Safeguard Success.Over the past couple of decades, too many businesses have continued to operate the same way for decades because "that’s how we’ve always done things." While there are so many thought leaders and authors who are providing some fantastic lessons on how to become successful, no one is talking nearly enough about how ensure you remain successful once you do make it. And that’s why I’m happy to talk with Len Herstein this week.  Len’s had a long history developing, growing and managing some pretty well-known brands: Campbell’s Soup, Coca-Cola, Nabisco. Today, he’s the Founder, CEO & President of ManageCamp Inc., where he provides the strategic vision behind the annual Brand ManageCamp conferences, leads the planning on clients’ custom events, and is the day-to-day contact and project leader for ManageCamp’s brand consulting projects. And this is pretty cool - On the side, he’s a volunteer sheriff’s deputy in Colorado. And Len is the author of Be Vigilant: Strategies to Stop Complacency, Improve Performance, and Safeguard Success. Your Business and Relationships Depend on It. So many books and authors teach lessons on how to become successful. But Len’s lessons are a little different. They focus on what to do once you’re already successful. In Be Vigilant, Len teaches us how so many successful companies - and even successful leaders - can fail big time when they get complacent. And he teaches us how to best guard against complacency so we can remain successful. What’s really cool here is that - in his book - Len uses cautionary tales from both businesses that have fallen but also from some of the crime and police lessons he’s learned in his time as a volunteer sheriff’s deputy. RESOURCES FROM THIS EPISODELen's book: Be Vigilant: Strategies to Stop Complacency, Improve Performance, and Safeguard Success Len Herstein's SiteBrand ManageCamp