20 min listen
S2 E62 - How to Create Content With Strategy AND Distribution in Mind | Sam Balter
S2 E62 - How to Create Content With Strategy AND Distribution in Mind | Sam Balter
ratings:
Length:
45 minutes
Released:
Nov 5, 2022
Format:
Podcast episode
Description
We've all been trained to create once and distribute forever. But is that really the best way to create content? Each platform is different, meaning that for your content to be as effective as it can be, you need to optimize each piece of content being put out for the channel it's intended for. In this episode, Tory and Matt talked to Sam Balter, Director of Media Content at Zoominfo and he shares key insights about some of the trends that he and his team are seeing around content. He also talks about his strategy for creating content specifically for each channel and how that affects how you need to think about your distribution strategy.
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Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.
Released:
Nov 5, 2022
Format:
Podcast episode
Titles in the series (100)
5 - Creating Demand as an Employer, And as a Candidate by Stacking Growth | The B2B Go-to-Market Podcast