There's tons of people beating the "Podcasting for Business" drum (because it works!), but it's hard to tell who does it right.  That's why when I saw Kap Chatfield touting "Show Marketing" (instead of the usual market speak about podcasting), it became obvious real quick that you need to hear it from him too!Kap and I go deep into strategies around leveraging shows for business cases like:- how to build narrative into your podcast- the 5 personas that can benefit from a podcast- how to use podcasts for out of the box thinking like culture and event organizing- and tons more!Connect with Kap :On LinkedIn:  https://www.linkedin.com/in/kapchatfield/Rveal Media: https://site.rveal.media/ Connect with ME!Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Kap Chatfield" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)