Welcome back to episode #309! Is your social media marketing plan actually converting followers into leads and sales? I know how fun social media can be...trust me! Whether it be recording Instagram stories, creating a post on Facebook.... or maybe even doing an Instagram live! But, the thing about most platforms (and specifically the ones I've listed above), is your post loses traction within 24 HOURS unless you run paid ads to it! What if I told you that my guest on today's episode is still driving traffic to a pin and blog she wrote 4 years ago with zero ad spend!!! Yep, meet Rachel Ngom. Ready to increase your organic reach and get more leads and sales for free? Let's dive in! "Traffic was coming in, my email list was growing..." At minute 1:26, we are diving right in to all things Pinterest and I'm asking Rachel about changes in Pinterest and how I wasn't convinced I needed to be on Pinterest. She is going to convince you why you NEED your business on Pinterest. "Any business can work on Pinterest..." At 5:38, Rachel is telling us common misconceptions about Pinterest. We are talking all things blogs, where to start and some things to do when you are getting started! PLUS the mistakes Rachel sees her clients making on Pinterest. "Get in the head of your ideal person..." At minute 16:19, Rachel tells us the most important thing we need to focus on when using Pinterest and how to find the right keywords to use. Plus hear how to know if your Pinterest page is actually working to grow your email list. "I'm still driving traffic from blogs I created in 2015..." At 24:06, we talk about how much time you will have to invest into Pinterest. Get a sneak peak at Rachel's upcoming Pinterest challenge! If you want to connect more with Rachel, be sure to check out her podcast, She's Making An Impact, her blog shesmakinganimpact.com and in her Facebook group, She's Making An Impact!