If you think the buyer only wants what you're selling, that's a huge mistake. In this episode, Bill gives you four things that your buyer really wants from life.  And, they probably aren't what you think. These things will help you better tap into their true desires and in return, help you better solve their issues. If you haven't already downloaded my FREE guide, "5 Reasons You Don't Have Enough Clients," go to http://5reasonsclients.com to get it now! ================================Want more FREE sales resources like this? Go to http://billcaskey.com to learn more!If you'd like to set up a call with Bill to see how he can help you and your team reach your potential, go to http://scheduleacallwithcaskey.com