A lot of designers and creatives assume you need to be a business genius to make a passive income. But the truth is that you just need to practice making a simple shift in your mindset. If you want to make an income online you need to make a habit of carefully studying what sales online and why.  In this episode, I talk to Jeremy Vessey, owner of Hustle Supply Co. about how he built a six-figure font foundry by starting by solving a small problem for himself. Here're some of my favorite takeaways from the interview: Study products selling online regularly. Think critically and ask yourself "Why?" they're doing so well. Create things that help your customers make the work they aspire to create. Don't hold your cards too close to your chest. Share your secrets and you'll gain loyal fans and customers. People fear if they sell what they do best no one will hire them. But creating products that showcase your best work actually whets clients appetites for custom work. Enjoy! Want to start building your own passive income business? Visit www.passiveincomefordesigners.com and subscribe to get my email training series "5 Essential Lessons for Building a Passive Income"