71 min listen
260 - How to Switch From Reactive to Proactive Marketing | B2B Mentors Podcast
260 - How to Switch From Reactive to Proactive Marketing | B2B Mentors Podcast
ratings:
Length:
37 minutes
Released:
Mar 13, 2022
Format:
Podcast episode
Description
Most B2B marketing strategies are reactive. They spend a lot of money to show up once the customer is in a buying motion. But the problem with that strategy is that it becomes way more difficult to stand out in the crowd. Buyer's don't know who you are until they're ready to pull the trigger and they have no idea what sets you apart. In this episode, Chris talks about how companies can re-tool their marketing strategy to win in Dark Social so that you are proactively getting in front of future buyers before they ever even realize they need your product. That way when they do need your solution, the ones running the old, reactive playbook, never even get a look.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Mar 13, 2022
Format:
Podcast episode
Titles in the series (100)
6 - Marketing Automation Do's and Don'ts | Demand Gen Live S1 x06 by B2B Revenue Vitals