75 min listen
217 - Eliminating Waste From Your Marketing Strategy | Sydney Sloan (Salesloft)
217 - Eliminating Waste From Your Marketing Strategy | Sydney Sloan (Salesloft)
ratings:
Length:
29 minutes
Released:
Nov 24, 2021
Format:
Podcast episode
Description
When Sydney Sloan walked into Salesloft three years ago they were optimizing for MQLs. Marketing had no efficiency. Salespeople were overwhelmed with low intent leads. Conversions were low. When Sydney took over as CMO, she wasn't interested in the vanity metrics that were being measured up until that point. She wanted to eliminate waste and increase marketing effectiveness at driving pipeline, not MQLs. In this episode, Sydney lays out her playbook on how she took over a struggling marketing team and turned it into a revenue-generating machine.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Nov 24, 2021
Format:
Podcast episode
Titles in the series (100)
59 - Facebook Ads in 2021 | Demand Gen Live S1 x27 by B2B Revenue Vitals