81 min listen
175 - The Catch-22 of Attribution | Tom Wentworth
175 - The Catch-22 of Attribution | Tom Wentworth
ratings:
Length:
52 minutes
Released:
Aug 6, 2021
Format:
Podcast episode
Description
We hosted a Demand Gen Expert Session with Tom Wentworth, CMO at Recorded Future, to talk about the catch-22 of attribution and what marketers can and should do about it. We've all been in a place where the challenges of attribution are apparent. When you're hitting your numbers, no one cares about attribution. But when you're not, that's when others become critical of it.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Aug 6, 2021
Format:
Podcast episode
Titles in the series (100)
1 - B2B Demand Generation | Demand Gen Live S1 x01 by B2B Revenue Vitals