Balancing your day job and executing a transformation project in parallel could be frustrating. Your team might look up to you to make the most crucial decisions when you might not fully understand the implications of those decisions. To avoid this uncomfortable situation, you might want to outsource your role as a sponsor to a third party. But this approach typically fires back as they may create their version of your vision. Additionally, they might not fully understand your business as they may not be living it.In today's episode, we have our guest, Tim Morton, who describes the role of sponsors in a digital transformation project and why it's crucial. He also discusses the implications of outsourcing it to a third party such as a system integrator and how sponsors can deal with situations when they might not have experience executing digital transformation projects. Finally, he describes several change management terms and how data can help with alignment among teams.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.