This is a common problem with professional sellers: Everything going well, or at least you think it is…and presto, there it is…the email from the prospect. “We’ve decided to go a different direction.” Yuck!!! I hate to say this – but it might have something to do with HOW you took your prospect through the sales process – I said “might.” In this episode, I share three things that you can do right now to shore up the process and AVOID THE DING. To watch the video version of this podcast, go to https://billcaskey.com/3-ways-avoid-getting-ding-letter.