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Summary, Analysis & Review of Robbie Kellman Baxter's The Membership Economy by Instaread
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Summary, Analysis & Review of Robbie Kellman Baxter’s The Membership Economy by Instaread
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue is a guide intended to show companies, nonprofits,
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Summary, Analysis & Review of Robbie Kellman Baxter's The Membership Economy by Instaread - Instaread Summaries
Overview
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue is a guide intended to show companies, nonprofits, and individuals how they can create a membership program and why it is important that they do so. Author Robbie Kellman Baxter offers specific advice for a wide variety of organizations and asserts the need to create memberships that place the customer at the center of any business model.
As consumers increasingly seek access to products and services instead of ownership, people are interested in becoming members of communities that can serve this desire. Companies that recognize the value of this membership economy
provide their customers with an ongoing and stable relationship that engenders positive feelings of belonging to a community of users and develops often intense brand loyalty. In return, the company offering the membership can enjoy a predictable revenue stream over the long term, so long as the membership community is managed
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