Guerilla P.R.: Waging an Effective Publicity Campaign without Going Broke

Written by Michael Levine

Narrated by Michael Levine

In Guerilla P.R., Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, Levine explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.

Using case histories, tips from his professional experience, and an all-important list of start-up contacts, Levine passes his expert advice to anyone and everyine. From a director of a free clinic to the manager of a local rock band, anyone who wants quick and effective methods to bridge the gap between the message and the public can benefit from Levine's expertise.

• Language: English
• Publisher: Phoenix Books, Inc.
• Release date: Jan 1, 1993
• ISBN: 9781607476351

Michael Levine

As the founder of one of the country's most prominent entertainment P.R. firms, Michael Levine has been called "one of Hollywood's brightest and most respected executives" by USA Today. He lives in Los Angeles.