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    Instagram influencers show how ads have changed. We need to catch up | Suzanne Moore

    If it’s hard to decide what constitutes an ad now, it’s because YouTube vloggers and the Kardashians changed the rules
    by Suzanne Moore Aug 17, 2018 2 minutes
    Kim Kardashian being filmed for Keeping Up With the Kardashians. Photograph: Startraks Photo/REX/Shutterstock

    When is an ad not an ad? When it works so well you don’t actually know that it is one? As in so many areas of life, regulators are scrambling to catch up with a digital world. The Competition and Markets Authority are properly declaring whether they are being paid to endorse products or services. This is mostly done by that mysterious

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