Picture this: an experienced marketing team is planning a new campaign. Their brand is the market leader but shifting demographics and sales data present a compelling story – reinvent the brand or watch it slowly die.
So the team hatches a plan to do something. Something bold, cool and transgressive. Something that will once again see them own the conversation. The plan revoles around sending trays of product to a group of powerful influencers. But with the packaging customised to incorporate each influencer’s image. The influencers will flood their socials with clips of the product and the world will see that the company is wrapping its
