Rohit Bhargava | INC.’S NON-OBVIOUS BUSINESS BOOKS
The founder of the Non-Obvious Company, Rohit Bhargava is a trend curator and best-selling author of nine books.
Marcus Collins has led some of the top ad campaigns of the past 10 years.
Seinfeld was never a show about nothing.
Whether joking about napping at work, double-dipping, or standing too close to others when talking, Seinfeld exposed aspects of American culture that usually go unmentioned.
This is the interesting thing about culture—it’s usually invisible, even as it surrounds us. But how much does understanding culture really matter for ambitious entrepreneurs?
In , awardwinning marketer and University of Michigan professor Marcus Collins argues that culture is the most powerful force driving consumer behavior, and explains how business leaders can use cultural understanding to influence
