Rating: 3 out of 5 stars
3/5
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James B. Twitchell
James B. Twitchell is professor of English and advertising at the University of Florida. He is the author of several books on English literature, culture, marketing, and advertisin...view moreJames B. Twitchell is professor of English and advertising at the University of Florida. He is the author of several books on English literature, culture, marketing, and advertising, most recently Living It Up: America's Love Affair with Luxury.view less
Books by James B. Twitchell
Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld Shopping for God: How Christianity Went from In Your Heart to In Your Face Rating: 3 out of 5 stars3/5