Confessions of an ex-industry journalist
Why be a B2B journalist and why in adland?
In an extremely challenging media environment, B2B usually offers better job security, pay and career progression, because your readers — industry professionals and businesses – are usually more likely to support your publications and events than the average media consumer. I have also never covered an industry sector that provides you with greater access to top brass and which is as gossipy as media and advertising. Almost everybody wants to talk even if they aren’t supposed to. When they don’t, it’s nothing a few glasses of wine and/ or beer and/or shots can’t fix. It’s also an incredibly fast–moving, dynamic and rapidly evolving industry with seriously clever people. You never get bored.
What’s the journo rivalry like?
The rivalry between , and used to
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