Audiobook4 hours
Brand Warfare: 10 Rules for Building the Killer Brand
Written by David D'Alessandro and Michele Owens
Narrated by Grover Gardner
Rating: 0 out of 5 stars
()
About this audiobook
Powerful lessons on how to build and sustain your own "killer brand" Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D#8217;Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market. At the same time, he creates an entertaining picture of the marketing business with anecdotes that convey a keen sense of the absurdities of corporate life, balanced by a tremendous respect for the consumer. This tough-minded, funny, and refreshingly candid book gives you a proven roadmap for marketing success as you learn: *Why every business needs a good brand to compete *Why consumers need good brands as much as good brands need them *Why sycophancy from the agency and meddling from inside the company will sink your campaign every time *About sponsorship: how to avoid being taken, and how to make the investment pay for your brand *Why it's as important to market your brand to your employees as it is to your customers *Why every business decision should be filtered through the prism of the brand
More audiobooks from David D'alessandro
Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield Rating: 4 out of 5 stars4/5Career Warfare: 10 Rules for Building a Successful Personal Brand and Keeping It Rating: 4 out of 5 stars4/5
Related to Brand Warfare
Related audiobooks
R.E.D. Marketing: The Three Ingredients of Leading Brands Rating: 4 out of 5 stars4/5Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force Rating: 0 out of 5 stars0 ratingsThis Is Personal: The Art of Delivering the Right Email at the Right Time Rating: 0 out of 5 stars0 ratingsBuy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Rating: 5 out of 5 stars5/5The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down Rating: 3 out of 5 stars3/5The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media Rating: 4 out of 5 stars4/5The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience Rating: 0 out of 5 stars0 ratingsFrom Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Life-Long Fans Rating: 0 out of 5 stars0 ratingsThe Hidden Agenda: A Proven Way to Win Business and Create a Following Rating: 4 out of 5 stars4/5Changing the Channel: 12 Easy Ways to Make Millions for Your Business Rating: 5 out of 5 stars5/5The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth Rating: 0 out of 5 stars0 ratingsBrand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Rating: 4 out of 5 stars4/5Converge: Transforming Business at the Intersection of Marketing and Technology Rating: 2 out of 5 stars2/5The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers Rating: 5 out of 5 stars5/5Friction: Passion Brands in the Age of Disruption Rating: 4 out of 5 stars4/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love Rating: 3 out of 5 stars3/5The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions Rating: 0 out of 5 stars0 ratingsChasing Cool: Standing Out in Today's Cluttered Marketplace Rating: 4 out of 5 stars4/5The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It Rating: 3 out of 5 stars3/5Break Through the Noise: The Nine Rules to Capture Global Attention Rating: 5 out of 5 stars5/5Make Some Noise: The Unconventional Road to Dominance Rating: 4 out of 5 stars4/5Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur Rating: 4 out of 5 stars4/510. How To Make Money With Newsletters Rating: 5 out of 5 stars5/5Going Viral bundle, 2 in 1 Bundle: Global Content Strategy and Viral Sales Rating: 1 out of 5 stars1/5Big Bang Disruption: Strategy in the Age of Devestating Innovation Rating: 3 out of 5 stars3/5Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition Rating: 5 out of 5 stars5/5Zombie Loyalists Rating: 0 out of 5 stars0 ratingsHyperformance: Using Competitive Intelligence for Better Strategy and Execution Rating: 0 out of 5 stars0 ratings
Training For You
Influencer: The New Science of Leading Change, Second Edition Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Rating: 4 out of 5 stars4/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Speak Like a CEO: Secrets for Communicating Attention and Getting Results Rating: 4 out of 5 stars4/5I'm Not Yelling: A Black Woman's Guide to Navigating the Workplace Rating: 5 out of 5 stars5/5Mean Girls at Work: How to Stay Professional When Things Get Personal Rating: 3 out of 5 stars3/5The Connected Child: Bring Hope and Healing to Your Adoptive Family Rating: 4 out of 5 stars4/5Prospect: The Real Estate Lead Generation Manual Rating: 5 out of 5 stars5/5The Successful Investor: What 80 Million People Need to Know to Invest Profitably and Avoid Big Losses Rating: 4 out of 5 stars4/550 Top Tools for Coaching, 3rd Edition: A Complete Toolkit for Developing and Empowering People Rating: 5 out of 5 stars5/5Emotional Vampires: Dealing with People Who Drain You Dry, Revised and Expanded 2nd Edition Rating: 4 out of 5 stars4/5The McKinsey Way Rating: 4 out of 5 stars4/5The High-Velocity Edge: Second Edition Rating: 5 out of 5 stars5/5Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees Rating: 4 out of 5 stars4/5The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI Rating: 3 out of 5 stars3/5The Lean Turnaround: How Business Leaders Use Lean Principles to Create Value and Transform Their Company Rating: 4 out of 5 stars4/5McKinsey Mind Rating: 3 out of 5 stars3/5Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results Rating: 4 out of 5 stars4/5Hyper-Learning: How to Adapt to the Speed of Change Rating: 5 out of 5 stars5/5One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work Rating: 4 out of 5 stars4/5Nine Minutes on Monday: The Quick and Easy Way to Go From Manager to Leader Rating: 4 out of 5 stars4/5The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Rating: 3 out of 5 stars3/5The New Extraordinary Leader, 3rd Edition: Turning Good Managers into Great Leaders Rating: 0 out of 5 stars0 ratingsEstimating Construction Profitably: Developing a System for Residential Estimating Rating: 5 out of 5 stars5/5
Reviews for Brand Warfare
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews