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  • The Atlantic

    Marie Kondo Goes Full Goop

    The tidying guru helped America clean out its closets. Now she wants to fill them back up.
    by Amanda Mull Nov 20, 2019 5 minutes
    Source: Seth Wenig / AP

    Marie Kondo has had a few bouts of American fame. Around 2015, the Japanese cleaning guru’s best-selling book The Life-Changing Magic of Tidying Up inspired untold closet clean-outs and garage declutterings. In 2019, her Netflix series, Tidying Up With Marie Kondo, performed a similar trick, emptying overstuffed American homes by teaching their harried owners her joy-prioritizing “KonMari” method.

    Now Kondo is back for her third act. Instead of imparting further organizational wisdom or deepening her theories of domestic joy, though, she’s trying something new: selling $275 distressed-brass vases and other housewares and wellness products to fill up all that newly empty space.

    Earlier this week, Kondo a new online shop on her KonMari website. She has been selling a line of storage boxes for her tidying methods since

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