Higher Times Ahead
High Times Holding Company is among the best-known names in cannabis. Since its inception in 1974, the popular publication has grown from a monthly magazine to a media powerhouse, leveraging its brand to include events, cannabis products, a music label, even more magazines, and a video-on-demand platform. Now, the brand is working to become a publicly traded company — a move that may help legitimize other cannabis companies seeking a public listing.
Their new CEO Kraig Fox is tailormade to take the company public. Fox has more than 25 years of experience working with some of the world’s largest media and entertainment companies. Whether he was establishing Live Nation as the largest owner and operator of live entertainment promoters and producers, managing the intellectual property rights of Muhammad Ali and Elvis Presley, or establishing American Idol and So You Think You Can Dance as household names, Fox knows how to leverage a brand.
In this exclusive interview, Fox shares what has most surprised him about working with High Times, how the brand is evolving, and what’s in store for the future of the cannabis industry.
