The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Written by Ekaterina Walter and Jessica Gioglio

Narrated by Anna Crowe

Attention is the new commodity. Visual Storytelling is the new currency.

Human brain processes visuals 60,000x faster than text.

Web posts with visuals drive up to 180% more engagement than those without.

Viewers spend 100% more time on web pages with videos.



Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”
-Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook

“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”
-Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple

“The Power of Visual Storytelling is the new marketing bible!”
-Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel

“If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.”
-Scott Monty, Global Digital amp; Multimedia Communications for Ford Motor Company

• Language: English
• Publisher: McGraw Hill-Ascent Audio
• Release date: Jan 8, 2015
• ISBN: 9781639294893

Reviews for The Power of Visual Storytelling

[hjvanderklis_1 · Rating: 3 out of 5 stars]

Read a text book about the power of images! Somehow The Power of Visual Storytelling is a mixed message. The human brain processes images more quickly than text, and from proven marketing techniques we know how important visuals are. The authors, Ekaterina Walter & Jessica Gioglio made an inventory of the status quo of online social networks concentrating more or less on visual storytelling: Flickr, Youtube, Instagram, Tumblr, and Pinterest, but also the developments withing platforms like Twitter and Facebook, as well as content curators as Rebelmouse. These now more eager on the (re)use of images and video then when they were launched. Functionality, usage statistics and opportunities for an online marketeer are covered for each of these platforms. The unavoidable question then remains: how should we spend our time and money? What shall be the media mix? The book provides case studies from leading brands that exemplify best practices in visual marketing and storytelling. Corporate branding and customer interaction are key to corporate storytelling according to the authors.One may hope that the online marketeer reading this book doesn't find much new. It's also the main weakness in this book: the popular platforms as we know them now, will not be around in a decade. And if they're still with us, their appearance and functionality will be shaped differently.