The Ex Factor in Valentine’s Day Marketing
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Brands seem to have zeroed in on the ultimate relatable situation: a romance gone bad. Cue the ex-based marketing promotions.
First, here are four new stories from The Atlantic:
- What Tom Suozzi’s win means for Democrats
- Carry-on baggage has reached a “breaking point.”
- The Moneyball theory of presidential social media
- How to spend your time “poorly”
Branding Bad Romance
If romance has failed you lately, fear not. Brands are standing by with surreal promotional stunts just for you.
Want to send your significant other a breakup. Seeking free dumplings? Simply prove to P. F. Chang’s that you have been dumped over text. Last year, Topo Chico ran a campaign to send customers’ exes a scorpion. Ex-focused stunts are everywhere lately. Start-ups and consumer brands are the worst offenders, but others are getting in on the action too: The City of New York , “Don’t text your ex. Text your mayor.” The San Antonio Zoo will a rat or roach named after your ex to a zoo animal, and will neuter pets named for your ex.
