Full interview from Adapnation Podcast  Hosted by Steve Katasi Subscribe to Steve’s podcast here: https://adapnation.io/  This podcast episode introduces you to this great force for good and explores the decisions and experiences behind Brian’s extreme endurance pursuits.   Here’s what we discuss: 1.      Brian’s fitness journey - from Primary School teacher, Bodybuilder and now Extreme Endurance athlete 2.     Building an Online Business - Brian’s experience and top advice when it comes to leveraging Social Media and building a digital brand 3.     The Extreme Pivot - what was missing, wrong and unexplored that drove Brian to decide on extreme endurance 4.     Brian’s Scary, Beautiful, Painful and wildly different Experiences - Both the self-sufficient Dessert 250km run and the Chilling 230km Arctic Circle run 5.     Brian’s A-Type Personality - Brian’s need to set massive goals, regularly doing things he hates and not setting a plan B 6.     Brian’s life-theme - How Mental Toughness features significantly in how Brian evaluates success and progress 7.     Relatability to Everybody - How Brian’s insane actions ARE relevant and applicable to all 8.     Body Dysmorphia - Brian’s shares his prior un-diagnosed body dysmorphia when modelling and competing 9.     Obsession Switching has Purpose - how Brian’s behaviour has deeper meaning and connection to his value, helping others and guiding his daughter 10. Has his extreme experiences been worth it? - what has he gained, learned and developed into?     =================== Brian's Links Rewire Your Mindset Seminar https://briankeanefitness.com/product/rewire-your-mindset-seminar/ Brian's Books Can Be Found Here: https://tinyurl.com/BRIANSKEANEBOOKS