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To Lead Sales You Must Know How to Leverage Marketing  – Jerry Brooner

To Lead Sales You Must Know How to Leverage Marketing – Jerry Brooner

FromSales Pipeline Radio


To Lead Sales You Must Know How to Leverage Marketing – Jerry Brooner

FromSales Pipeline Radio

ratings:
Length:
23 minutes
Released:
Dec 18, 2019
Format:
Podcast episode

Description


In this interview with Jerry Brooner, chief revenue officer for Scout RFP, host Matt Heinz discusses Brooner’s journey from investment banker to Chief Revenue Officer and his passion for learning multiple skill sets within a company.
We talk about sales and marketing working together, everything from objectives to function to culture.
Why it is important for executives to have worked across multiple disciplines
Why all great leaders have (many) different skill sets
Why sales managers should have been a marketing manager in their career
How to balance growing your career
There is talk about the complexity and the historical pain inherent in the RFP and sourcing opportunities

The full transcript is on the Heinz Marketing Blog.  
 ___________________________________________
Sales Pipeline Radio is hosted by Matt Heinz of Heinz Marketing which is a program on the Funnel Radio Channel.  Heinz Marketing is the sponsor of Sales Pipeline Radio.
   
 
Released:
Dec 18, 2019
Format:
Podcast episode

Titles in the series (100)

We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.