Effective storytelling is a crucial part of hiring, flowing through recruitment marketing, employer branding, assessment and onboarding but does your organisation have a strategy that sits behind it? Knowing what kind of stories to tell and how and where to tell them is something that brings a considerable competitive advantage. So how can we all get better at telling our stories compellingly and effectively?

My go-to storytelling expert is journalist, writer and tech entrepreneur Shane Snow. I'm delighted to welcome him back to the show to do a deep dive into storytelling strategy. In a world of challenging talent markets and virtual hiring processes, this interview is a must listen for everyone.

In the interview, we discuss:

Why business storytelling is important and what it can achieve

The four elements of a great story

Storytelling in employer branding and recruiting

The three different types of business story

Why should people care?

How and where do you tell a story?

Weaving storytelling into every piece of communication •

A full transcript will appear here shortly.

Listen to this podcast on Apple Podcasts