19 min listen
Ep 19: How Do You Measure An Employer Brand?
Ep 19: How Do You Measure An Employer Brand?
ratings:
Length:
16 minutes
Released:
Jul 7, 2015
Format:
Podcast episode
Description
In this episode Matt Alder talks to Andy Curlewis of Cielo Talent
Employer Brand is a very hot topic at moment and the number of episodes of this podcast which have been dedicated to it recently reflect the level of interest in the market. The one vital element that is often missing from the employer brand conversation though is how you measure effectiveness.
In this episode Matt and Andy discuss employer branding’s relationship to both talent attraction and talent management, the five core areas where the effectiveness of an employer brand can be measured and what this means in the social media age of truth and transparency. Andy also share his thoughts on the importance of content marketing and what the future of employer branding might look like.
Subcribe to this podcast in iTunes
Employer Brand is a very hot topic at moment and the number of episodes of this podcast which have been dedicated to it recently reflect the level of interest in the market. The one vital element that is often missing from the employer brand conversation though is how you measure effectiveness.
In this episode Matt and Andy discuss employer branding’s relationship to both talent attraction and talent management, the five core areas where the effectiveness of an employer brand can be measured and what this means in the social media age of truth and transparency. Andy also share his thoughts on the importance of content marketing and what the future of employer branding might look like.
Subcribe to this podcast in iTunes
Released:
Jul 7, 2015
Format:
Podcast episode
Titles in the series (100)
Ep 10: Good Recruitment in The World’s Best Jobs Market: Matt Alder talks to Kevin Green Chief Executive of the REC by Recruiting Future with Matt Alder