25 min listen
‘Why CX is failing and what we need to do about it’, with Diane Magers
‘Why CX is failing and what we need to do about it’, with Diane Magers
ratings:
Length:
53 minutes
Released:
Dec 20, 2023
Format:
Podcast episode
Description
Why is CX failing, and as leaders, what can we do about it? ?
With some “cheeky” questions for former CEO of the CXPA, Diane Magers, in episode #702, Clare and Diane debate the metrification of CX and how it’s become synonymous with a score, the mindset, skills and capabilities we need as CX leaders to succeed not just today but in the next generation, and how we can create clear business value in the here and now, ensuring, that like marketing and sales, our jobs are safe.
So, rather than a focus on lagging indicators, NPS and certification, how can we be proactive, collaborate, and adapt to the business problem to meet the customers’ needs and demonstrate the financial impact of the experience too? ?
To join the world’s first online community for women in customer experience and technology, visit www.womenincx.community/membership and sign up today!
With some “cheeky” questions for former CEO of the CXPA, Diane Magers, in episode #702, Clare and Diane debate the metrification of CX and how it’s become synonymous with a score, the mindset, skills and capabilities we need as CX leaders to succeed not just today but in the next generation, and how we can create clear business value in the here and now, ensuring, that like marketing and sales, our jobs are safe.
So, rather than a focus on lagging indicators, NPS and certification, how can we be proactive, collaborate, and adapt to the business problem to meet the customers’ needs and demonstrate the financial impact of the experience too? ?
To join the world’s first online community for women in customer experience and technology, visit www.womenincx.community/membership and sign up today!
Released:
Dec 20, 2023
Format:
Podcast episode
Titles in the series (75)
Clare Muscutt talks with Michelle Badenhorst about uniting business analysis & customer experience.: Contrary to popular belief, Customer Experience is not the answer to everything. Most people in business have worked it out already, but some CX professionals seem blind to the truth. Is it because many of the traditional frameworks ‘taught’ are out ... by Inspiring Women In CX