25 min listen
Clare Muscutt talks with Olga Potaptseva about female entrepreneurship and striking the right balance between CX strategy and implementation
Clare Muscutt talks with Olga Potaptseva about female entrepreneurship and striking the right balance between CX strategy and implementation
ratings:
Length:
35 minutes
Released:
Jun 29, 2022
Format:
Podcast episode
Description
Olga Potaptseva, Founding Director of the European Customer Consultancy, joins Clare Muscutt on the Inspiring Women in CX podcast to talk about how her university studies sparked her interest in customer research, how she came to (somewhat serendipitously!) lead a loyalty development programme at GfK, aligning CX with the business strategy, failing forwards (in life and in CX!), what it means to be a ‘customer-enabled’ organisation and her advice to women in CX about creating the life that you want.
Listen in as she talks about…
? How studying Marketing and Economics sparked her interest in Customer Research
?♀️ Leading a loyalty development programme at GfK, before rolling out a global methodology
? Utilising customer data and insights to deliver business results
✨ The importance of self-belief in crafting the career and the life that you want
? What it means to be a ‘customer-enabled’ organisation
? Her library of CX ‘micro-actions’ – things we can implement with virtually no budget
For more information on joining the world’s first online community for women in Customer Experience, head over to www.womenincx.community/membership
Listen in as she talks about…
? How studying Marketing and Economics sparked her interest in Customer Research
?♀️ Leading a loyalty development programme at GfK, before rolling out a global methodology
? Utilising customer data and insights to deliver business results
✨ The importance of self-belief in crafting the career and the life that you want
? What it means to be a ‘customer-enabled’ organisation
? Her library of CX ‘micro-actions’ – things we can implement with virtually no budget
For more information on joining the world’s first online community for women in Customer Experience, head over to www.womenincx.community/membership
Released:
Jun 29, 2022
Format:
Podcast episode
Titles in the series (75)
Clare Muscutt talks with Michelle Badenhorst about uniting business analysis & customer experience.: Contrary to popular belief, Customer Experience is not the answer to everything. Most people in business have worked it out already, but some CX professionals seem blind to the truth. Is it because many of the traditional frameworks ‘taught’ are out ... by Inspiring Women In CX