After a glorious week in sunny gorgeous Palm Beach, Florida, we are back in Chiberia and 2 degree weather. There was no easing into it. We went from being on a high being surrounded and being taught by the best and brightest minds to being slapped in the face with the cold harsh reality of…cold…pure harsh windchill Chicago Cold!We will have a full recap of the show in another episode. It never ceases to amaze me how anyone pulls off a successful conference. Whether it is MRC, Fixed Ops Round Table, Used Car Week, or anything in between, it takes so much work. It takes blood, sweat, and tears to make each year’s event a triumphant success. I applaud all of you! A unifying Automotive Standards Council (ASC) of 80+ companies joined forces at this year's MRC to standardize GA4 for our industry, setting the event apart from previous years. We must remember to hold true to this agreement and champion the better good. The honor of being on this council and speaking on this topic is not something I take lightly. GA4 is a finicky toddler that throws tantrums. Despite our love for this child, we understand it is still a child and has a lot to learn. Like a child, GA4 and Data Studio (I simply cannot call it Looker) refuse to compile some days. Let us all remember we are in this together and help each other!Confession time. Anyone that has looked at my site over the last year has “site shamed” me. You know what, YOU HAVE EVERY RIGHT! It looks like shit! As a consultant, how could you have a site like that?! Long story short, exactly what I preach: vendors and partners and over promised and under delivered GOOD NEW!! New site launching this week!! Speaking of acting like a child, anyone else having Facebook Business Manager hacking issues? Please ensure every Admin has MFA/2 Factor Authentication. If you have the fun filled pleasure of having your Business Manager hacked, change your Facebook password immediately.  Please don’t have your password be “password” or the same one you use for every other account. If your Business Account is gone, the hacker has full control, which means they have all information, including your credit card information. The personal account of the Administrator responsible is also compromised. Facebook Support is not the swiftest, so reach out immediately to them as it will take a few days to resolve the issue. Pauses your ads immediately!Have a wonderful Thanksgiving! We will see everyone back next Monday!Let BZ Consultants Inspect What Should Be Expected?️ https://qrco.de/bcqqFoApple?️https://apple.co/3TcKuzjSpotify ?  https://spoti.fi/3DNNgFIYoutube ▶️ https://bit.ly/3gvk1zYFollow, subscribe, rate, and never miss a Facts Not Feelings Show!Chapters0:00 Start3:10 When returning from Palm Beach, Florida Chicago can't be 2 Degrees! At the same time of MRC, the Fixed Ops Round Table and Used Car Week were going. Please remember how much work goes into pulling off a successful conference.5:58 It was notable this year's MRC was not only renamed but had a unifying Automotive Standards Council (ASC), where 80+ companies agreed to standardize GA4 for our industry. We must remember to stay true to this agreement while championing the greater good. GA4 is nowhere finalized and thus is a work in progress.  9:14 BZ Consultants Group is graduating to the big kids table of websites this week! It will be a one-stop site to learn about BZ Consultants, catch up on Facts Not Feelings Episodes, and with a Merch store coming soon!  11:13 Speaking of acting like a child, anyone fallen victim to the growing problem of having your Facebook Business Manager hacked? Do you know what to do when/if your Facebook Business Manager is hacked?