In this episode, Justin interviews the owners of Branford CrossFit, South Madison CrossFit and founders of the wider NATION Athletics, Craig Kenney and Aj Alessi. They discuss the business side of owning multiple CrossFit affiliates and the community that keeps NATION Athletics invigorated and innovative during the COVID-19 pandemic. Craig is a 3x CrossFit Games athlete (individual and team) and Aj is the head coach of the lacrosse team at Notre Dame West Haven, where he has received numerous coaching accolades. They can be reached at:NATION AthleticsFaceBookBranford CrossFitSouth Madison CrossFitInstagram@branford_crossfit@s_madisoncrossfitEpisode Summary0-2:00 Promos & Sponsors3:00 Membership4:25 How did you retain members when the pandemic first hit?7:30 Increased Options 8:45 Smaller Groups for effective coaching10:45 Was there an adjustment in pricing during the pandemic?12:20 What are the current restrictions for gyms in Connecticut?15:45 Gym-Wide & Personal Responsibility 18:00 Be Selfless19:20 What are other services being offered to innovate in the “new normal”?27:35 After Re-Opening, Be wise!29:38 Quality, not quantity 30:30 Class Considerations (Timing, Size & “Feel”)33:00 It’s About Community SponsorsConsistency Breeds GrowthUse Promo Code: "CBG"Genopalate (United States Only)Use Promo Code: "CBG"Xendurance-Shop Through This Link!!PermaSleep-Shop Through This Link!!Or: Use "CBG75" for 75$ off any mattressDadBod Fitness Online ProgrammingThe Starving PodcastInstagram:  @the_starving_podcastJustin's Instagram:  @jrome_cbgJordan's Instagram:  @sleepinginonschooldaysGmail: thestarvingpodcast@gmail.comMusic: The New Idea StoreFB: The New Idea StoreGmail: thenewideastore@gmail.com