In this episode, Sal, Adam & Justin speak with 24 Hour Fitness founder and the man behind UFC, Hardcandy and a multitude of other successful gyms... Mark Mastrov. This is a very fun episode as the boys worked for Mark at the beginning of their fitness careers and have a high level of respect and admiration for him. Mark shares how he got his start and built 24 Hour Fitness into a $1billion+ empire as well as other fascinating stories, many of which he has never shared anyplace else. Enjoy! Creating rock stars from the ground up. (9:05) How did he figure out how to turn gyms into a successful business model? (10:07) When did EFT come into effect? How important is it NOW to be successful? (14:35) What was the scaling process like? (18:55) When did the partnership with Nautilus begin? The story of how 24 got their name. (20:35) What were the growing pains like scaling from 1 gym to multiple? (22:30) From a verbal agreement, to dropping bombs. How did the merger happen between 24 Nautilus and Ray Wilson Family Fitness? (24:13) What is it like to merge company cultures? (27:50) Walking billboards. How did he have the foresight to create the personal training model? (30:45) How his mantra “If everyone is doing well, I’m doing well” was the key to his success. (33:00) Sal reflects on his first meeting with Mark. (35:00) The Steve Jobs of Fitness. How he developed the culture through his leadership and created the saying “bleed purple” with his employees. (37:20) The transition from his reign to the Carl Liebert era. (40:15) What is his take on the Costco Model? The importance of price point and is having the cheapest membership the best way to go. (51:00) His take on CrossFit and comparison to Curves. (54:00) Why you always keep your enemies close. The TRUE STORY on his exit from 24 Hour Fitness. (55:20) The importance of leadership and culture to create customers for life. (1:02:00) How satisfying is it to be competing with 24 Hour Fitness now? (1:04:40) What is the strategy now behind his umbrella of fitness gyms? (1:06:43) What drives him to continue to grow and expand? (1:12:43) What are the strongest bonds/relationships that have had the biggest impact on his career? (1:16:05) Where does he see the biggest growth opportunities now? (1:18:25) His take on nutrition and its impact on his life. (1:21:00) What is his take on social media as a marketing platform? (1:23:45) Mark Mastrov, Owner of Sacramento Kings. (1:28:25) People Mentioned: Gene Heckerman (@SGPGene)  Twitter Carl Liebert (@c3hoosier)  Twitter Cristiano Ronaldo (@Cristiano)  Twitter Lorenzo Fertitta (@lorenzofertitta)  Twitter Related Links/Products Mentioned: CheckFree Corporation Big Tex Gym: Train Like You Mean It Crunch Fitness | No Judgments Crunch Partners with Cristiano Ronaldo to Open Gyms in Spain UFC Gym's Mark Mastrov says new training centers target "blue-collar" types Peloton ® How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease - Book by Gene Stone and Michael Greger Generosity Water: pH10 Alkaline Water IGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us - Book by Jean Twenge Mark Mastrov Discusses New Ownership of NBA's Kings Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Split, an expertly programmed and phased muscle building and sculpting program designed to get your body stage ready. This is an advanced program and is not recommended for beginners. Get it at www.mapssplit.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-worko