This week on Social in Six, we talk about TikTok’s new search ads, the updated editing tools Instagram has added to Reels, and the latest on Twitter’s collaborative tweets feature. Plus we discuss Snapchat’s public profiles for brands, which will see the platform’s permanent organic content, Meta’s new consequences for videos that fall foul of watch bait, and of course the news that Twitter is actually testing an edit button. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.