39 min listen
Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify
Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify
ratings:
Length:
39 minutes
Released:
Jul 6, 2020
Format:
Podcast episode
Description
A lot of industries have been damaged or made irrelevant by the onset of COVID-19 lockdowns across the world. Podcasting isn’t one of them. Despite a lack of commuting, there has been a significant shift in the creation and consumption of podcasts, in everything from wellness to true crime. In this episode, we’re joined by David Hill, account manager at Acast and previously of Spotify, to lean how people’s behaviour with podcasts has changed in the last three months, which behaviours are here to stay and which will revert back to normal one day in the hopefully not-too-distant future. Acast’s primary data on podcast listeners across all demographics is a crucial resource for creators and brands, which includes insight on sponsored reads versus branded shows and the time of day that people tune in.
Released:
Jul 6, 2020
Format:
Podcast episode
Titles in the series (100)
Ep. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer: Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising has taught us to be cynical - and it’s having a major impact on campaign strategy and content creation.. by SocialMinds - A Social Media Marketing Podcast