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RV 62 - Attribution 101

RV 62 - Attribution 101

FromB2B Revenue Vitals


RV 62 - Attribution 101

FromB2B Revenue Vitals

ratings:
Length:
45 minutes
Released:
May 6, 2023
Format:
Podcast episode

Description

You’ve asked and we’re listening! Here is a compilation episode geared towards all-things Attribution from Chris’ recent podcast appearances. Different areas of attribution he breaks down include:

Refine Labs’ Self Reported Attribution Journey

Hybrid Attribution Framework in theory and practice

The Attribution Mirage

Attribution Software Mismeasurement

A Step by Step Guide for Implementation

How to Convince Leadership that Self Reported Attribution is the right move


Let us know what topic you want to hear a compilation episode focusing on next!
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
May 6, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.