Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In our last episode, we talked about how the loosening of match types has changed our approach to the way we select keywords and concluded that longtail keywords are on the way out. This week we’re defining longtail keywords, why we used them, why they’re “dead,” and why we’ve replaced them with “full context” keywords. Chris also breaks down several match-type agnostic examples that help explain the concept for a wide variety of industries. (4:11) What is a longtail keyword?Keywords that are 3+ words in length that go beyond an action term plus a core term; super low volume, highly niched keywords(9:18) Why did we use longtail keywords used?Word to word targeting used to be possible(12:07) Why are longtail keywords dead?With the loosening of match types, now we have to match idea to idea/topic to topic/theme to theme; search results are more individualized based on other data(16:42) What is a “full context keyword”?3 or more words that express a complete thought that define the search firmly in the search funnelExamples by industry –(24:17) Medical technology(27:41) E-commerce(33:00) Rentals(37:57) Furniture(45:42) Home services(47:57) Travel We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/   First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNeIUgNPQ8