35 min listen
322: Recent Google Ads Surprises
FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
322: Recent Google Ads Surprises
FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
ratings:
Length:
52 minutes
Released:
Aug 7, 2022
Format:
Podcast episode
Description
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Google Ads has changed a lot in 2022, so in this episode, we're taking a look at some surprises we've discovered regarding broad keywords, max conversion bidding, performance max, and remarketing. It's a good snapshot of how interesting and dynamic the Alphabet ecosystem is and an indicator of how much further we have to go to get in front of the right person at the right time.(5:16) The state of Google Ads(11:00) Have you seen broad keywords with 10/10 quality scores?(25:23) Results we’re seeing with max conversion bidding(34:02) How to get more volume with Performance Max (multiple campaigns?)(44:42) Remarketing is powerfulWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/ Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/M
Released:
Aug 7, 2022
Format:
Podcast episode
Titles in the series (100)
102: How To Build A Successful Display Campaign in AdWords by The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing