When most consumers want to buy a sweet, packaged good, like a candy bar, they're not typically doing this online. How does a brand overcome this challenge and sell directly to consumers? Also, such products have low order value; how do you increase the order value to cover the cost of customer acquisition and still have good margins? Rip Van Waffles figured it out! Want to know how they did it? Listen to Dan Ben-Nun, Founder and CEO at Adspace Agency, discussing the strategy behind Rip Van Waffles' inroads in DTC. Show NotesConnect With: Dan Ben-Nun: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.